Illustrated thumbnail showing a bowl of baechu kimchi for a beginner’s guide to kimchi

Afraid of Kimchi? Start Here — A Korean’s Beginner Guide to Kimchi

What to try first, what to eat it with, and the mistakes beginners should avoid.


Most people have heard of kimchi by now. Plenty are curious enough to try it. But the gap between “I want to try it” and actually eating it is bigger than it looks.

It’s red. It smells strong. There’s a fermented funk that’s hard to place if you’ve never encountered it before. The first reaction for a lot of people is: “I’m supposed to eat this?”

And yet people all over the world are falling for kimchi right now. There’s a reason for that.

I’m Korean, and I’ve been eating kimchi my entire life. Here’s where to start, what to pair it with, and what not to do.


Kimchi Wasn’t Always Red

Kimchi has a long history — much longer than most people realize.

But the red, spicy kimchi most people picture today is actually a more recent development. Chili peppers reached Korea around the late 16th to early 17th century. Even then, the napa cabbage kimchi we recognize today took much longer to become the standard. Historians generally place the modern form of baechu kimchi closer to the 19th century.

Before chili peppers became common, Korean kimchi was not the red, spicy dish most people know today. Baek kimchi — white kimchi — is one of the best modern ways to understand that older, non-spicy side of kimchi. More on that below.

So why did Koreans make kimchi in the first place?

Korean winters are long. The mountains are beautiful but not exactly abundant with food. Kimchi was a survival food — a way to preserve vegetables through the cold months and keep something nutritious on the table.

One thing worth knowing: kimchi is not the same as pickles.

Many common pickles are preserved in vinegar. Kimchi is different: it is fermented, not simply soaked in vinegar. The vegetables are not cooked or sterilized in the usual sense. Good kimchi keeps its crunch while fermentation creates that tangy, lively flavor.

One thing Koreans notice when watching non-Koreans eat kimchi: people sometimes pile it onto a plate like a salad. That’s not really how it works. Kimchi is a side dish — a small amount eaten alongside rice and other food, not the main event. Though there is one exception to that rule. More on that below.


Most Koreans Buy Their Kimchi. They Don’t Make It.

Making kimchi is hard work. Real hard work.

The process takes hours, requires a lot of ingredients, and produces a smell that will stay in your kitchen for days. For a family of three or four people, it doesn’t make practical sense anymore. Most Koreans — myself included — just buy it.

For beginners outside Korea, Jongga is a practical starting point because it is widely available and tastes close to what many Koreans recognize as standard store-bought kimchi.


3 Types of Kimchi to Try First

Disclosure: Some links below may be affiliate links. If you buy through them, I may earn a small commission at no extra cost to you.

1. Baechu Kimchi (Napa Cabbage Kimchi) — Start Here

When someone says “kimchi,” this is what they mean. Red, fermented napa cabbage. The one in every Korean drama, every Korean BBQ restaurant, every Korean household.

If the spice level worries you, Jongga makes a Mild version alongside the Original and Xtra Spicy. Starting with Mild is a perfectly reasonable move.

The pairing you need to know: eat it with BBQ.

It sounds simple, but it’s genuinely one of those combinations that makes both things better. The clean sharpness of kimchi cuts straight through the richness of grilled meat. Whether it’s American BBQ or Korean samgyeopsal, it works. You’ll find yourself reaching for more of both.

Jongga Kimchi — Shop on Amazon →

Prices change often, so compare Amazon and H Mart before buying.

If kimchi has you curious about Korean drinking culture too — the two go together more than you’d think.

Why Do Koreans Mix Soju and Beer? — A Complete Guide to Korean Drinking Culture

Illustrated thumbnail showing three young Koreans drinking soju and beer at a Korean restaurant
Illustration: Why Do Koreans Mix Soju and Beer? / KwaveInsider

2. Pa Kimchi (Green Onion Kimchi) — For When You Want Something More

Pa kimchi divides Koreans. Some love it, some don’t. It’s made with green onions instead of cabbage, and the flavor is stronger and more pungent than baechu kimchi.

But the right pairing changes everything.

Grilled Spam + pa kimchi + rice.

This sounds strange. It isn’t. The combination is oddly addictive in a way that’s difficult to explain until you’ve tried it. It also works well with BBQ.

Pa kimchi is hard to find on Amazon. H Mart is a much better option — it’s the largest Asian supermarket chain in America, with nearly 100 stores across the United States and online delivery available.

Find Pa Kimchi at H Mart →


3. Baek Kimchi (White Kimchi) — The Best Starting Point If Spice Is a Concern

This is the kimchi that predates red pepper — or at least the closest thing to it that exists today.

No red color. No heat. But it’s not bland.

Koreans describe the flavor as 시원하다 (siwonhada) — which doesn’t mean cold. It means something closer to clean, refreshing, and clear on the palate. There’s no exact English equivalent. You’ll understand it the moment you taste it.

People sometimes compare it to German sauerkraut. They’re both fermented cabbage, but that’s where the similarity ends. The flavor, texture, and experience are completely different.

This is the kimchi to try first if spice is a concern. It pairs well with Western food in a way that baechu kimchi doesn’t always. And remember the rule about not eating kimchi like a salad? Baek kimchi is the exception. It’s mild enough that eating a larger portion is perfectly fine.

Find Baek Kimchi at H Mart →


Is Kimchi the Secret to Korean Health?

That would be too simple an answer.

Kimchi is a fermented vegetable dish rich in dietary fiber and lactic acid bacteria — which is why many people connect it with gut health. The catch is sodium. Kimchi is salty, and eating large amounts regularly can be a concern for blood pressure. Koreans typically eat it in small amounts alongside rice and other dishes — not by the bowl.

Koreans don’t eat kimchi because it’s healthy. They eat it because it tastes good, and a meal without it feels incomplete. The possible health benefits are a side effect of a lifelong habit.

Try it once. The first time might be unfamiliar. The second time will be different.


If Korean culture has caught your attention, the drama everyone is watching right now is worth knowing about.

Agent Kim Reactivated: What You Need to Know Before You Watch

Illustrated thumbnail showing the main cast of the Netflix Korean drama Agent Kim Reactivated
Illustration: Netflix Korean Drama Agent Kim Reactivated / KwaveInsider

Do you have your own way of eating kimchi? As a Korean, I’m genuinely curious how people outside Korea are enjoying it. Leave a comment — I’d love to hear.

Illustrated thumbnail showing three young Koreans drinking soju and beer at a Korean restaurant

Why Do Koreans Mix Soju and Beer? — A Complete Guide to Korean Drinking Culture

The story behind somaek, Korean drinking games, and the green bottle you keep seeing in K-dramas.


Many foreigners notice the same thing when they visit Korea.

Why do Koreans mix soju and beer?

In Korea, it’s so common that almost nobody explains it. But to outsiders, it can look strange. People pour soju into perfectly good beer, raise their glasses, shout “Wihayeo!” (“Cheers!”), and drink together.

Through K-dramas and variety shows, this habit has spread around the world. Today, somaek has become one of the most recognizable symbols of Korean nightlife.

Many visitors assume it must be a traditional drink.

It isn’t.

It’s not particularly old. It’s not expensive. And it certainly isn’t considered sophisticated.

So why do Koreans love it so much?

The answer eventually leads somewhere bigger than alcohol. It leads to how Koreans build relationships, spend time together, and create a sense of belonging.


Silla Aristocrats Floated Wine Cups on Water

The roots go back much further than most people realize.

In the ancient kingdom of Silla (57 BC–AD 935), there was a place called Poseokjeong. More than a thousand years ago, aristocrats gathered around a winding stone water channel. Wine cups floated along the stream, and participants had to compose a poem before the cup reached them. Fail, and you drank as punishment.

Another famous artifact from the same period is the Juryeonggu, a fourteen-sided drinking-game dice.

Each side contained a different challenge: dance without music, empty a cup and laugh loudly, endure teasing without reacting, recite a poem, and more.

In other words, Korea’s drinking game culture stretches back more than 1,300 years.

For centuries, Korean drinking culture emphasized shared experience more than individual preference. That tradition still survives today.

When one person drinks, others often drink too. When a glass becomes empty, someone else fills it.

Foreign visitors sometimes ask:

“Why does everyone seem to be drinking at the same pace?”

Because often, they are.


Why Do Koreans Mix Soju and Beer?

This is usually the part foreigners find hardest to understand.

Why ruin a perfectly good beer by mixing soju into it?

The answer is surprisingly simple.

Modern soju and modern beer were never designed as luxury drinks. Soju became the drink of ordinary workers during Korea’s industrialization era. The problem is that soju alone can feel harsh.

Beer, meanwhile, can feel too mild for many Korean drinkers.

So someone combined them.

The result was somaek.

Softer than soju. Stronger than beer.

And somehow, it works.

But taste is not the real reason Koreans love somaek.

The real reason is rhythm.

Everyone can drink at roughly the same pace. Nobody is too far ahead. Nobody is left behind.


How Koreans Make Somaek

A typical Korean-style somaek session begins by gathering everyone’s beer glasses in front of one designated “maker.”

The glasses are carefully arranged according to where people are sitting. If they get mixed up, nobody remembers whose glass belongs to whom.

The maker pours chilled soju into each glass until it reaches roughly one-sixth of the glass.

Cold beer comes next, filling the glass a little over halfway.

The glasses are handed back.

Someone shouts “Wihayeo!”

And everyone drinks together.

There are endless variations, but this is probably the most common version you’ll see in Korea.


The Real Meaning of Bomb Shots

Foreign visitors often remember somaek as poktanju, literally “bomb liquor.”

The nickname comes from the dramatic way a shot glass is sometimes dropped into a larger beer glass.

Technically, traditional bomb shots originally mixed whiskey and beer. Similar drinks exist around the world.

Koreans simply replaced whiskey with soju.

The result is lighter, cheaper, and easier to drink over a long evening.

Foreign media often focus on how much Koreans drink.

But Koreans themselves tend to focus on something different.

Not who drank the most.

Whether everyone drank together.

Foreigners often see poktanju as a way to get drunk faster.

Koreans frequently see it as a way to make the table more fun.

That’s why bomb shots are often less about alcohol and more about atmosphere.

And honestly, watching someone successfully drop an entire row of shot glasses into beer mugs at the same time is entertaining every single time.


Why Samgyeopsal and Soju Matter

To understand Korean drinking culture, you have to understand samgyeopsal and soju.

A piece of hot, fatty pork belly.

Followed immediately by a cold shot of soju.

It’s difficult to explain if you haven’t experienced it.

The sharp, clean bite of soju cuts through the richness of the pork almost instantly.

For many Koreans, soju is not a luxury drink.

It’s the drink you have after a long day of work while sitting around a samgyeopsal grill with friends and coworkers.

One toast.

One shot.

A signal that the day is finally over.

It isn’t expensive.

It isn’t sophisticated.

It can be loud, messy, and occasionally regrettable.

But people often end up intoxicated by the atmosphere more than the alcohol itself.


Korean Drinking Games Exist to Remove Awkwardness

Foreign visitors are often fascinated by Korean drinking games.

Most Koreans learn drinking culture through university life, friends, and seniors.

Over time, people developed countless games designed to make awkward situations feel less awkward.

APT.

Hunminjeongeum.

Bunny Bunny.

Image Game.

There are hundreds of them.

Even ROSÉ’s global hit “APT.” takes its title from one of Korea’s most famous drinking games.

The goal is not competition.

The goal is to remove social friction.

People talk faster.

React faster.

Laugh more.

And before long, complete strangers are having conversations as if they’ve known each other for years.


Korean Drinking Culture Is Changing

Today’s younger generation drinks differently.

Company drinking culture is weaker than it once was.

More people openly refuse alcohol.

Highballs, wine, whiskey, and non-alcoholic beverages are becoming increasingly popular.

If previous generations often drank to endure and bond, younger Koreans are more likely to drink for enjoyment and personal taste.

Korea remains a country with a strong drinking culture.

But it is also a country actively debating what that culture should look like in the future.


If You Visit Korea, Try Somaek Once

Not because it’s a great drink.

And not because it’s a traditional one.

But because sitting in a noisy samgyeopsal restaurant, awkwardly mixing somaek, and laughing with the people around you offers a glimpse into Korean society that few museums can provide.

If you haven’t planned your Seoul itinerary yet, start here:

Seoul in 5 Days: The Only Itinerary You’ll Need in 2026

If you’re interested in Korean culture, the National Museum of Korea is one place you shouldn’t miss. Knowing what to see—and in what order—can completely change the experience.

National Museum of Korea — What to See, in the Right Order

Joseon dynasty moon jar at the National Museum of Korea Seoul
Photo: Moon Jar (Baekja Daeho, Joseon dynasty, 17th–18th century) / KwaveInsider

Foreign visitors are often just as surprised by another aspect of Korean culture: Korean men’s makeup—and the fact that its history goes back much further than most people expect.

Why Do Korean Men Wear Makeup? The 5,000-Year History Behind K-Pop

Many visitors remember Korea through palaces, cafés, and K-pop.

But some remember something else.

A plastic chair under fluorescent lights.

A glass of somaek.

And a table full of people laughing together.

Because the real story of Korean drinking culture isn’t soju.

It’s the people sitting around the table.


If you’ve experienced Korean drinking culture yourself, leave a comment below. I’d love to hear your story.

Some links in this post may be affiliate links. If you make a purchase through them, I may earn a small commission at no extra cost to you.

Olive Young store in Myeongdong Seoul at night with people walking and illuminated storefront

Why Your Skin Changes in Seoul — It’s Not Just Korean Skincare

The real reasons, explained by someone who actually lives here


Before you buy a single Korean skincare product, there’s something you should know — the water coming out of your Seoul hotel shower is already doing more for your skin than most serums.

This isn’t marketing. It’s geology.


1. Korea Is Built on Granite — and Your Skin Can Tell

Korea’s bedrock is granite. It’s terrible for farming — granite is acidic, it doesn’t enrich the soil, and rainwater runs off it quickly into rivers instead of soaking through. Bad news for agriculture. Surprisingly good news for skin.

Water that filters through granite picks up very few hard minerals along the way. Unlike tap water in parts of Europe or the US — where calcium and magnesium can leave skin feeling tight after a shower — Korean water is relatively soft, allowing soap to lather easily and rinse away cleanly.

Koreans who move abroad notice it within days. So do visitors going the other direction. “My skin broke out the moment I left Korea” is something you’ll hear constantly from Koreans living overseas. The products didn’t change. The water did.


2. The Country Where Adults Still Get Told to Eat Their Vegetables

Korean tables feature plenty of meat and seafood — but vegetable and seaweed consumption is among the highest in the world. Per capita seaweed intake, particularly gim and miyeok, ranks at the very top globally.

The real point, though, is cultural.

In Korea, eating meat without wrapping it in a lettuce leaf first is the kind of thing that gets you a look from your parents — even as a fully grown adult. Growing up here means hearing “eat your vegetables” every time you reach for another piece of samgyeopsal without grabbing a leaf first. It’s a country where not eating your greens at a barbecue restaurant genuinely feels like something is wrong.

Fermented foods like kimchi support gut health. Fresh vegetables naturally limit excess fat intake at the same meal. The effect on skin — fewer breakouts, steadier complexion — comes from the table, not the skincare shelf. The 10-step routine gets all the credit. The lettuce wrap deserves some too.


3. An Unexpected Side Effect of Korea’s Study Culture

Korean women’s instinct to avoid direct sun exposure isn’t just a modern beauty habit. It has history behind it.

During the Joseon dynasty, women from respectable households often covered their faces when going outside. The sseugae-chima — a skirt worn over the head as a covering — wasn’t simply clothing. It was a way of keeping a woman’s face separated from the outside world. Fair skin was associated with status, restraint, and refinement. That sensibility hasn’t fully disappeared. Walk along the Han River on a summer afternoon and you’ll see women jogging with white cloth face covers or UV masks. In the heat of July.

And then there’s a more modern reason — one that sounds like a joke but isn’t entirely.

Korean high school students go through one of the most intense exam cultures in the world. School, private academies, study cafés, home. Repeat. There isn’t much time left for being outside. The result, across the board, is a generation of teenagers with minimal sun exposure — not because of a skincare routine, but because there aren’t enough hours in the day for both studying and sunlight.

It’s an odd side effect of an exhausting system. But it’s real.


4. Sunscreen Is Installed in Childhood

The Joseon tradition of applying white powder to achieve a pale complexion has a direct line to what is now one of the world’s most advanced cosmetics industries. And somewhere along that line, sunscreen became non-negotiable — applied from childhood, without exception.

This isn’t an exaggeration. Mothers apply it to young children as a matter of routine. It carries through to school age. By adulthood, skipping sunscreen doesn’t feel like a choice — it feels like forgetting something important. On cloudy days. In winter. Indoors, sometimes.

That’s what early habit formation does. It stops being a decision and becomes a reflex.

If you want to know which Korean sunscreens are actually worth buying — no white cast, no heavy texture — Best Korean Sunscreens 2026 — No White Cast, Straight from Olive Young covers exactly that.

Sunscreen products on display at Olive Young store in Seoul, South Korea — 2026
Photo: Olive Young sunscreen aisle / © KwaveInsider

5. The Country Where Everyone Notices Your Skin

Korea’s beauty information ecosystem moves fast.

When a new product hits Olive Young shelves, real-user reviews appear on YouTube and Instagram within days. Ingredients get analyzed, formulas get compared, results get shared publicly. If something works, it sells out. If it doesn’t, it disappears quietly. User experience moves faster than marketing here — which means products that don’t perform tend not to last.

But there’s something underneath that, and it might matter more.

In Korea, your skin is a regular topic of conversation. Not in a clinical way — in an everyday, offhand way.

“Why does your skin look like that?” “You look tired. You sleeping okay?” “Your skin’s been looking really good lately. What are you using?”

In many Western contexts, that kind of comment reads as intrusive. In Korea, it reads as attention — the assumption being that skin reflects health, sleep, and stress, and that noticing it is a form of caring. It can feel like a lot. But it also means people stay closely aware of their own skin, respond quickly when something changes, and share anything that actually works.

The products matter. The Olive Young ecosystem matters. But the habit of paying attention — together — might be what ties it all together. Looking for products rather than culture? Here are 5 Olive Young bestsellers worth knowing.


So Will Your Skin Actually Get Better in Seoul?

Honestly — to some extent, yes.

Soft water, a vegetable-heavy food culture, sunscreen habits built in from childhood, a community that shares what works. Seoul is a more skin-friendly environment than most cities, and most people living here don’t think twice about it. It’s just how things are done.

Perhaps that’s the real secret. Most Korean women don’t think they’re doing anything special. They’re simply living in an environment that makes good skin easier to maintain.

That said, some visitors leave Seoul with worse skin than when they arrived. Then again, if you spent five days in Korea and four of those nights in Hongdae — that’s not really a mystery. Blame the sleep schedule, not the city.


Have a question about Korean skincare or something you noticed while visiting Seoul? Leave it in the comments — I read all of them.

Some links in this post may be affiliate links. If you make a purchase through them, I may earn a small commission at no extra cost to you.